A bold and playful visual identity designed to echo Tulum’s vibrant spirit- where coastal calm meets artisanal flair. The brand system fuses hand-drawn illustrations, earthy textures, and geometric abstractions to create an eclectic yet cohesive dining experience. From signature cocktail menus and placemats to bar books and in-restaurant collaterals, every piece reinforces the boho-luxe personality while ensuring clarity, structure, and visual storytelling.