For this Indian specialty coffee brand, we crafted a complete identity- from naming and logo to packaging design- that balances artisanal richness with global appeal. The brand name “Orizo” and the crest-inspired logo evoke both origin and excellence, setting the tone for a premium experience rooted in craft.

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The packaging system was designed to feel premium yet grounded- reflecting the richness of single-origin beans while standing out in a competitive specialty market. Each variant in the range is defined by a distinct roast tone, with subtle regional cues and rich, layered textures anchoring the brand in provenance and craft. From elegant stand-up pouches to angular drip bag boxes, every detail was designed to elevate shelf presence while reflecting the care behind every bean.